The values from the people in Okinawa is why our business exists. Ikigai means, ‘purpose for living’. Having a reason to get out of bed in the morning makes a huge difference to the quality and longevity of people’s lives. Ikigai is part of the Blue Zones study and is the reason we believe in holistic ageing that encompasses all elements of a person’s happiness- not just tasks.
Watch the video below to find out more: