Five Good Friends Ambassador Ita Buttrose AO OBE Wins Gold At MACA Media Awards

Five Good Friends Ambassador Ita Buttrose AO OBE Wins Gold At MACA Media Awards

The MACA (Ministerial Advisory Council on Ageing)] Media Awards seek to challenge negative stereotypes of older people by highlighting examples of balanced and realistic media reporting on older people and ageing. Through the acknowledgment of media reports that demonstrate there is more to ageing than becoming old, the Awards program aims to improve public perception and encourage a greater quality of reporting and portrayal of older people in the future.

Ita has been recognised for her commitment to promoting the importance of exercise and fitness routines amongst the elderly – her video series at 9Now being singled out for attention, winning in both the Health and Lifestyle Category and taking home to overall Gold MACA Award grand final prize.

Ita is passionate about this topic and has spoken to Five Good Friends members and guests at our recent CHAT sessions in Sydney and Brisbane about the importance of exercise as we grow older. Highlights from these sessions are available below:

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