The MACA (Ministerial Advisory Council on Ageing) Media Awards seek to challenge negative stereotypes of older people by highlighting examples of balanced and realistic media reporting on older people and ageing. Through the acknowledgment of media reports that demonstrate there is more to ageing than becoming old, the Awards program aims to improve public perception and encourage a greater quality of reporting and portrayal of older people in the future.

Ita has been recognised for her commitment to promoting the importance of exercise and fitness routines amongst the elderly – her video series at 9Now being singled out for attention, winning in both the Health and Lifestyle Category and taking home to overall Gold MACA Award grand final prize.

Ita is passionate about this topic and has spoken to Five Good Friends members and guests at our recent CHAT sessions in Sydney and Brisbane about the importance of exercise as we grow older. Highlights from these sessions are available below:

A recent study commissioned by our supporter Apia found that almost all (97%)  Australians over 50 feel it is important to be able to age at home for ...
Mobility is one of those things we take for granted. The sheer freedom of being able to hop in our car and drive to our chosen destination is probably ...
Nine years ago mum made the decision to sell her apartment on the Gold Coast after living there for 29 years and relocate to Brisbane where my two ...
You love your parents and you want the very best for them. But sometimes life can make things really tough. As they get older, their needs ...
Written by: Ita Buttrose AO OBEI want to invite you to join me in taking part in a revolution – a kind, meaningful one – that will transform ...

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